01 YES-TER--DAY
Yes-ter--day is a project that explores modes of translation between visual and auditory. It focuses on an algorithmic transference between parallel graphic design and musical languages, using the most frequently covered song, Yesterday — The Beatles (1965), as the common point of reference for ‘reading’ the work. The project can be understood from the perspective of either discipline.
• This is not a packaging project. This is a project about communication, language and data
• This project is explored in both visual and auditory form
• The three formats are a book, a record sleeve with seven inserts, and a seven track 12" LP
• The book is designed by establishing parallels within design and auditory fundamentals
• The record sleeve and inserts act as process book explaining the translation and transference of the data
• The music is engineered by using this data to make all creative decisions in the production process
• There are seven musical fundamentals, paralleled with seven graphic design fundamentals
Fundamental Translations
• Form (structure) — presented on the book's spine—and in the track as a replica A-A-B-A-B-A structure
• Dynamics (volume) — presented in the book through the text's line-height—and in the track as a volume range between -22 and -8
• Texture (introduction & interaction of instruments) — presented through paper stock ranging between 60gsm to 300gsm—and in the track by overlaying sounds at the present intervals
• Rhythm (vocals) — presented in the book as text—and on the track highlighting where in the song the vocals are present
• Harmony (instrumental chords) — presented in the book as the page colour—and in the track replicating the instrumental chord progression
• Melody (vocal chords) — presented in the book as the colour of the text—and on the track reproducing the chords of his vocals
• Pulse (metronome)— presented in the book through paper size variation, and in the track replicating the 1/234 metronome beat
Formulas
• The final formula for executing the page count of the book is 49 bars x 4 (beats) = 196 beats, (1 beat = 1 page = 4 pages to each bar) = 196 pages
• The swatch set is selected based off the corrolation of Harmonic Colouring and the Circle of Fifths: a method for applying the color wheel to musical pitches
• The page dimension ratio is based on the fifth, 2:3 scale, calculated based off the Chromatic Scale of Page Proportions: an understanding that page shapes derived from musical proportion
This project is an exploration into programmatic decisions. Instead of design being solutions for programmes, this is a programme for both a visual and auditory solution.
︎ (Click here to listen to the 7 track LP)
Audio Contributor: Floyd Cribb
Lecturer: Jonty Valentine
Awards:
Best Award — Gold
Exhibited:
A Way of Matter — Objectspace
A Patch of Nettles: A Selection of Works for Radio — Audio Foundation & Artbank
Yes-ter--day is a project that explores modes of translation between visual and auditory. It focuses on an algorithmic transference between parallel graphic design and musical languages, using the most frequently covered song, Yesterday — The Beatles (1965), as the common point of reference for ‘reading’ the work. The project can be understood from the perspective of either discipline.
• This is not a packaging project. This is a project about communication, language and data
• This project is explored in both visual and auditory form
• The three formats are a book, a record sleeve with seven inserts, and a seven track 12" LP
• The book is designed by establishing parallels within design and auditory fundamentals
• The record sleeve and inserts act as process book explaining the translation and transference of the data
• The music is engineered by using this data to make all creative decisions in the production process
• There are seven musical fundamentals, paralleled with seven graphic design fundamentals
Fundamental Translations
• Form (structure) — presented on the book's spine—and in the track as a replica A-A-B-A-B-A structure
• Dynamics (volume) — presented in the book through the text's line-height—and in the track as a volume range between -22 and -8
• Texture (introduction & interaction of instruments) — presented through paper stock ranging between 60gsm to 300gsm—and in the track by overlaying sounds at the present intervals
• Rhythm (vocals) — presented in the book as text—and on the track highlighting where in the song the vocals are present
• Harmony (instrumental chords) — presented in the book as the page colour—and in the track replicating the instrumental chord progression
• Melody (vocal chords) — presented in the book as the colour of the text—and on the track reproducing the chords of his vocals
• Pulse (metronome)— presented in the book through paper size variation, and in the track replicating the 1/234 metronome beat
Formulas
• The final formula for executing the page count of the book is 49 bars x 4 (beats) = 196 beats, (1 beat = 1 page = 4 pages to each bar) = 196 pages
• The swatch set is selected based off the corrolation of Harmonic Colouring and the Circle of Fifths: a method for applying the color wheel to musical pitches
• The page dimension ratio is based on the fifth, 2:3 scale, calculated based off the Chromatic Scale of Page Proportions: an understanding that page shapes derived from musical proportion
This project is an exploration into programmatic decisions. Instead of design being solutions for programmes, this is a programme for both a visual and auditory solution.
︎ (Click here to listen to the 7 track LP)
Audio Contributor: Floyd Cribb
Lecturer: Jonty Valentine
Awards:
Best Award — Gold
Exhibited:
A Way of Matter — Objectspace
A Patch of Nettles: A Selection of Works for Radio — Audio Foundation & Artbank
