Eqalis is a world-class medicinal cannabis company based in the Bay of Plenty of New Zealand. Eqalis speaks to two key principals, with the first being that cannabis is a medical product facilitating the body’s natural systems to achieve equilibrium. The second principle derives from the value of a medicine in determining the quality of life it produces. This underpinned all design decisions for the consumer brand.

Representing the Eqalis brand is the Statera icon, which speaks to our brand ethos of rebalancing your body and ultimately improving your quality of life.

It symbolises balance, wholeness, symmetry, targeted relief, and continuous development, with the suggestion of a flower eluding to our horticultural heritage. These identified symbols have been used as a base throughout the design systems, and are refelcted in colour, composition, layout and tone.