01      YES-TER--DAY

Yes-ter--day is a project that explores modes of translation between visual and auditory. It focuses on an algorithmic transference between parallel graphic design and musical languages, using the most frequently covered song, Yesterday — The Beatles (1965), as the common point of reference for ‘reading’ the work. The project can be understood from the perspective of either discipline.

• This is not a packaging project. This is a project about communication, language and data
• This project is explored in both visual and auditory form
• The three formats are a book, a record sleeve with seven inserts, and a seven track 12" LP
• The book is designed by establishing parallels within design and auditory fundamentals
• The record sleeve and inserts act as process book explaining the translation and transference of the data
• The music is engineered by using this data to make all creative decisions in the production process
• There are seven musical fundamentals, paralleled with seven graphic design fundamentals

Fundamental Translations

• Form (structure) — presented on the book's spine—and in the track as a replica A-A-B-A-B-A structure

• Dynamics (volume) — presented in the book through the text's line-height—and in the track as a volume range between -22 and -8

• Texture (introduction & interaction of instruments) — presented through paper stock ranging between 60gsm to 300gsm—and in the track by overlaying sounds at the present intervals

• Rhythm (vocals) — presented in the book as text—and on the track highlighting where in the song the vocals are present

• Harmony (instrumental chords) — presented in the book as the page colour—and in the track replicating the instrumental chord progression

• Melody (vocal chords) — presented in the book as the colour of the text—and on the track reproducing the chords of his vocals

• Pulse (metronome)— presented in the book through paper size variation, and in the track replicating the 1/234 metronome beat


• The final formula for executing the page count of the book is 49 bars x 4 (beats) = 196 beats, (1 beat = 1 page = 4 pages to each bar) = 196 pages

• The swatch set is selected based off the corrolation of Harmonic Colouring and the Circle of Fifths: a method for applying the color wheel to musical pitches

• The page dimension ratio is based on the fifth, 2:3 scale, calculated based off the Chromatic Scale of Page Proportions: an understanding that page shapes derived from musical proportion

This project is an exploration into programmatic decisions. Instead of design being solutions for programmes, this is a programme for both a visual and auditory solution.

︎ (Click here to listen to the 7 track LP)

Audio Contributor: Floyd Cribb
Lecturer: Jonty Valentine

Best Award — Gold

A Way of Matter — Objectspace
A Patch of Nettles: A Selection of Works for Radio — Audio Foundation & Artbank